Mermafly is a hybrid design & healing  studio in (not always) sunny San Francisco.

We work with visionary leaders  bringing their healing to the world and also design experiences, spaces, strategies and rituals that heal — you, your company, your community, and the planet. We believe that the medicine you need is the medicine you have to offer.


we are a full service studio

That means we won't just hand you over a strategy, we'll help you implement it and bring it all to life. We're a small team with a mighty network of aligned collaborators that we love to work with. Interested in collaborating? Contact us.


we live our values

Make the world a better place — We work with values-aligned partners and bring regenerative, holistic practices and systems-design to make a positive impact on the planet for at least the next seven generations. We innovate to bring about reconnection and wholeness; not just for the sake of newness.

Support the network of interbeings — We collaborate, connect, and heal across faith, gender, race, and generations. We see ourselves as a part of the woven web of all beings on the planet. We believe in equal access to healing and are always finding innovative ways to create more value and give back.

Strive for right relationship — Respect, responsibility, and reciprocity are core to everything we do and create. We see relationships as mirrors and look within to bring about more peace.

Hold space for growth — We are always learning — from elders, mentees, mentors, teachers, and students. So much of the entrepreneurial journey is about personal growth and they key is to go on that journey while minimizing negative externalities.

Speak and listen with your heart — We listen with our full bodies to uncover human truths and connect deeper. We believe that being heard speaking your truth is powerfully healing. We nurture connection to the heart and body.

Walk the walk — We're not just consultants. We're conscious creators who ask ourselves the hard questions and are right there next to you doing the hard work to realized our own visions. We have our own sacred practice and honor your journey.


we are human


Julia Plevin — Creative Director + Founder

Julia is a hybrid designer/healer who works alongside Mother Earth to bring about healing and transformation. She started Mermafly because she loves nothing more than to empower people to discover who they really are and launch their visions out to the world for the highest good of all beings.

She's the founder of Forest Bathing Club, author of The Magical Healing of Forest Bathing (Ten Speed Press, Spring 2019), and co-founder of Trouble Makers, Inc.

Julia has a BA from Dartmouth College and an MFA in Products of Design from The School of Visual Arts. She has worked alongside the best designers at IDEO, SYPartners, and fuseproject and studied alongside Yamabushi monks, Mayan elders, and Shamanic Reiki masters.


Kristine Arth — Graphic Design + Branding

Kristine Arth utilizes an immersive and collaborative design process to develop a visual language that feels authentic and emotional, then takes it one step further, building brand identities that carefully balance timelessness with bold, distinct visual expressions.

Arth has designed brand identities for global organizations and for start-ups and nonprofits. Her work has earned dozens of design awards from Red Dot, IDA, iF Design, IDSA, SPARK!, IDEA, Transform Magazine and The Dieline. She has also been featured in Businessweek, Wired, Brand Quarterly and The Design Kids, and has juried The One Show and IDEA. Arth was a keynote speaker at Brand New Conference and AIGA Y22, and presented at SF Design Week and Designation; she was a featured designer for Adobe Creative Campaign and is an on-going guest host for Adobe Live.

Arth spent 6 years as Director of Brand at fuseproject, the eponymous design studio founded by Yves Béhar and is now the founder and Principal Designer at Lobster Phone, a San Francisco-based design studio committed to understanding what you want, in order to discover what you need.


Rose Dawydiak-Rapagnani — Marketing + Communications

Rose turned her love of connecting with people into a career, driven by the desire to work with organizations committed to reframing the way our world works, and elevating voices that may otherwise be ignored. Born and raised in San Francisco, Rose is a communication strategist driving results based on a combination of grit, industry-savvy, and creative strategy rooted in 8 years of marketing communications experience. In her career, she’s served as in-house counsel for high-growth startups, representing 50+ early-stage companies across ecommerce, diversity & inclusion tech, SaaS, IoT, wearable tech, and more.


Join us!

Life is not made up of relationships and networks – it IS relationships and networks. We’re always looking for collaborators and co-creators. Shoot us a line and let us know how you’d like to link in. We’re in this together.